Thought I'd share with you an amazing brief we recieved from 'Dare Digital' a couple of weeks ago. Basically, our brief was for the new Blackberry Storm mobile phone, its been launched next week and is being tipped to be the Iphone killer.
The Key thing to follow on this brief is 'Power in your hands'
Were asking you to come up with mobile phone applications for the phone. Think of them as virals for your phone, we need people to want to pass these on.
With the introduction of the iphone there's been a number of fun viral apps circulating, ibeer being the most popular. Whilst being funny and entertaining, the apps do a great job of showcasing the technology on the phone. Plus people love showing them off to thier mates.
Like the Iphone....The Blackberry Storm also has a Gyro that recognizes when the phone is tilting...and a touch screen.
So what we need is...
Ideas for mobile phone applications, ideally these will showcase each of the functions on the phone. Ie sensitive touch screen, HD sound, HD picture and super fast messaging. We also want ideas that display a general message of POWER.
Secondly we would like you to look at ways in which the Blackberry Storm could sync with other digital mediums and deliver the message of power in your hands. For example...could the phone give you the power to write on a digital billboard, via bluetooth? Like Nike ID maybe storm could give you the power to change the colour of a trainer on a digital 6-sheet.
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