Virgin?

This is the outcome for a brief that was set to us in 1st year. We were set a brief to advertise the brand 'Virgin'. We really wanted to create something that stood out from the mass of other adverts already in currculation. The obvious route to go down was to play on the word 'Virgin'. Maybe create something tuonge in cheek, without de-grading the airline.

One of our first ideas was probably the most controversial, but nother the less we decided to go ahead with it. We went with a topical and ongoing theme, suicide bombers. News stories have repeated sold the story of suicide bombers and their heavenly rewards. The american TV channel CBS broadcast an interview with Muhammad Abu Wardeh, a Hamas activist who recruits terrorists for suicide bombings in Israel. Abu Wardeh was quoted: "I described to him how God would compensate the martyr for sacrificing his life for his land. If you become a martyr, God will give you 70 virgins.

We basically decided to use the tagline 'The only Virgin worth dying from', accompanied with the following picture:

Picture will be uploaded soon.

We then decided to create another campaign, this time focusing on the brands truths, and hopefully find something that sets it apart from any other rival airline, offering the same service. We scoured various sources, took a trip up to Heathrow and experienced it first hand. We were stuck. The service is too good! There must be something negaive about Virgin! That's when we stumbled across a piece of inforamtion that was the bread & butter for our final campaign.

Virgin run with a 99% pass rate. There open about the fact that they cant please everyone and even talk about it on their website. We found it rather pleasing to hear how truthful they were and decided to run a campaign based on this.

This is out finished campaign (type needs to be changed slightly)